How-to
How to Build a Creator Media Kit That Lands Brand Deals
One clean page that answers a brand's questions before they ask — with engagement front and center, not just follower count.
Short answer
A media kit is a single, clean page (PDF or link) that tells a brand who your audience is, how engaged they are, and what working with you looks like. The essentials: a short intro and your niche, your key stats (followers, engagement rate, average views, audience demographics), a few of your best-performing posts, the services and rates you offer, any past brand work or results, and a contact email. Lead with engagement and audience quality — not just follower count — because that's what actually convinces a brand a small, tight-knit food account is worth paying.
What to put on the page
- Intro & niche — one or two lines on who you are and what you make (e.g. "15-minute family dinners for busy parents").
- Key stats — followers, engagement rate, average views/reach, and audience demographics (age, gender, top locations).
- Best posts — 3–4 of your strongest pieces with their numbers.
- Services & rates — what you offer (post, Reel, UGC, bundle) and starting prices.
- Past work / results — brands you've worked with or any conversions you drove.
- Contact — a real email, front and center.
Lead with engagement, not follower count
If you're a micro creator, your follower number isn't your strongest card — your engagement is. Put your engagement rate and audience quality up top. A brand seeing a 6% engaged food audience will pay more than for a bigger, quieter account, but only if you show them the number.
Keep it current and easy to send
- Make it a link (easy to update) or a clean one-page PDF.
- Refresh the stats every month or two — stale numbers read as inactive.
- Have it ready to send the moment a brand asks — speed signals professionalism.
- Tailor the top line to each pitch when you can (mention why you fit that brand).
A great media kit lands deals — a rev-share partner keeps paying
Brand deals are one-off. MomRise pays you a recurring share of every subscription your audience buys. Add it to your kit as a partnership you already run. Free to join.
Apply to the MomRise creator program →Frequently asked questions
Do I need a media kit as a micro creator?
Yes — arguably more than a big account does. It's how you prove that a small, engaged food audience is worth paying for, by putting engagement and audience quality in front of the follower number.
What's the single most important thing to include?
Your engagement rate and audience quality, front and center. Follower count alone undersells a strong micro creator — engagement is what convinces a brand to pay.
Should a media kit list my rates?
Including starting rates saves everyone time and signals professionalism. You can frame them as 'starting at' to leave room for bundles and usage rights.
PDF or link?
A link is easiest to keep current and share; a clean one-page PDF also works. Either way, keep it to a single page and refresh the numbers regularly.